There has been a lot of debate in the local press recently regarding consumer loyalty to local “bricks and mortar” retailers, with many business owners decrying the drift towards online shopping. Local retailers argue that they provide sponsorship and donations to local sporting clubs and charities which their online competitors do not match. In addition, the online, frequently overseas based, suppliers do not employ locals.
Interestingly, this is not a new phenomenon, as this excerpt from the Daily Advertiser dated 11 August 1928 shows:
Elsewhere in the same edition there is another advertisement extolling the many virtues of the town and attempting to engender a sense of pride and loyalty within the local community.